The management and leadership of educational marketing research, practice and applications
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar... Celý popis
| Instituce: | Tomas Bata University |
|---|---|
| Další autoři: | Oplatka, Izhar., Hemsley-Brown, Jane, 1950- |
| Médium: | Elektronický zdroj |
| Jazyk: | English |
| Vydáno: |
Bingley, U.K. : Emerald, 2012 |
| Edice: |
Advances in educational administration ;
v. 15. |
| Témata: | |
| On-line přístup: |
https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/S1479-3660(2012)15 |
| Tagy: |
Přidat tag
Žádné tagy, buďte první, kdo otaguje tento záznam!
|
- Buďte první, kdo okomentuje tento záznam!
Podobné jednotky
-
Governing by numbers and human capital in education policy beyond neoliberalism : social democratic governance practices in public higher education
Od autora: Madsen, Miriam Vydáno: (2022) -
Marketing higher education : theory and practice
Od autora: Maringe, Felix Vydáno: (2009) -
Shakespeare, Einstein, and the bottom line : the marketing of higher education
Od autora: Kirp, David L., 1944- Vydáno: (2003) -
A guide to leadership and management in higher education : managing across the generations
Od autora: Fitch, Poppy Vydáno: (2016) -
Poslání a úlohy marketingové komunikace v řízení vysokých škol = Mission and task of marketing communications in university management : teze habilitační práce
Od autora: Soukalová, Radomila, 1957- Vydáno: (2011)