Branded entertainment in Korea
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, consider... Celý popis
| Instituce: | Tomas Bata University |
|---|---|
| Hlavní autor: | Yoon, Hyunsun, |
| Médium: | E-kniha |
| Jazyk: | English |
| Vydáno: |
London ; Routledge, 2020 |
| Edice: |
Routledge critical advertising studies.
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| Témata: | |
| On-line přístup: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2666523&authtype=ip,shib&custid=s3936755 |
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https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2666523&authtype=ip,shib&custid=s3936755| Stav jednotky | due date | sublibrary | collection | location / second signature | description | note |
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