Managing brand equity : capitalizing on the value of a brand name
| Instituce: | Tomas Bata University |
|---|---|
| Hlavní autor: | Aaker, David A., 1938- |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
New York : Toronto : New York : Free Press ; 1991 |
| Témata: | |
| On-line přístup: |
http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html http://www.loc.gov/catdir/bios/simon051/91010380.html http://www.loc.gov/catdir/samples/simon031/91010380.html http://www.loc.gov/catdir/description/simon033/91010380.html |
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Internet
http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.htmlhttp://www.loc.gov/catdir/bios/simon051/91010380.html
http://www.loc.gov/catdir/samples/simon031/91010380.html
http://www.loc.gov/catdir/description/simon033/91010380.html
| Stav jednotky | due date | sublibrary | collection | location / second signature | description | note |
|---|---|---|---|---|---|---|
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