Media now : understanding media, culture, and technology
| Instituce: | Tomas Bata University |
|---|---|
| Hlavní autor: | Straubhaar, Joseph D. |
| Další autoři: | LaRose, Robert, Davenport, Lucinda |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Boston : Wadsworth, 2014 |
| Vydání: | 8th ed. |
| Témata: | |
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Obsah:
- pt. ONE Media and the Information Age
- ch. 1 The Changing Media
- ch. 2 Media and Society
- pt. TWO The Media
- ch. 3 Books and Magazines
- ch. 4 Print to Digital Newspapers
- History: Journalism in the Making
- ch. 5 Recorded Music
- ch. 6 Radio
- ch. 7 Film and Home Video
- ch. 8 Television
- ch. 9 The Internet
- ch. 10 Public Relations
- ch. 11 Advertising
- ch. 12 The Third Screen: Smart Phones and Tablets
- ch. 13 Video Games
- pt. THREE Media Issues
- ch. 14 Media Uses and Impacts
- ch. 15 Media Policy and Law
- ch. 16 Media Ethics
- ch. 17 Global Communications Media.
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